I was incredibly proud to win this business for the agency (largest account ever won) as well as lead the creative team in a range of branded and unbranded initiatives focusing on shifting the mindset of Americans regarding driving EVs.

We branded their first ever Solar Farm (Solar Glow One), developed social, OOH and digital programming for their branded initiative, and launched As Seen on EV, their unbranded initiative promoting EV benefits through the universal language of streaming TV.